Bajaj announces comeback of Chetak in electric avatar

New Delhi: Two-wheeler major Bajaj on Wednesday announced the comeback of its iconic scooter brand Chetak in an electric avatar.

The company plans to start selling electric scooters (e-scooter) under the Chetak brand January onwards from Pune and then move to Bengaluru; and after gauging the response, expand operations to other locations.

The e-scooter would be rolled out from the company’s Chakan plant and would be retailed from the company’s Pro-Biking dealerships.

The company also plans to export the model to various relevant markets in Europe from next year itself.

The e-scooter was unveiled by Transport minister Nitin Gadkari in presence of Niti Aayog CEO Amitabh Kant and Bajaj Auto Managing Director Rajiv Bajaj.

Commenting on the company’s foray into the electric segment, Bajaj said it wanted to be the first mover in the segment as an established player in the two-wheeler industry. “With this attitude, we have decided to move into electric vehicles,” he added.