How Mrs. Bector’s Foods Honors Super Moms with a Heartfelt Campaign
New Delhi: Mrs. Bector’s Foods, a leading biscuit and bakery company in India, has recently launched a heartwarming campaign called “#OdeToSuperMoms.” The campaign is inspired by the remarkable journey of Mrs. Rajni Bector, the founder of the company and a successful entrepreneur and supermom herself. The campaign aims to celebrate the unsung heroes of our society - the incredible mothers who balance their roles as nurturers and achievers.
The campaign features the stories of these extraordinary women on the packaging of English Oven Bread, one of the popular brands of Mrs. Bector’s Foods. The stories showcase the challenges faced by these supermoms and their unwavering determination to pursue their dreams. The campaign also includes three powerful short films that depict the spirit of these remarkable women and serve as a testament to their indomitable willpower.
The #OdeToSuperMoms campaign has received an overwhelming response from consumers and the wider community. It has been widely appreciated for its innovative approach and for shining a spotlight on the remarkable accomplishments of supermoms. Social media platforms have been buzzing with messages of support, with users sharing their own experiences and stories of supermoms who have inspired them.
Amit Malhotra, Brand Manager at Mrs. Bector’s Foods, expressed his enthusiasm for the campaign, stating, “The #OdeToSuperMoms campaign is a heartfelt tribute to these incredible women who have successfully balanced their roles as mothers while pursuing their dreams. By sharing their stories on our English Oven Bread packaging and through our powerful films, we hope to inspire and uplift every person who comes across these tales of determination and passion.”
Debojit Saha, the Creative Head & Co-founder of Ice Media Labs, while complimenting the campaign, highlighted the power of storytelling to inspire and evoke emotions. He expressed his privilege to collaborate with Mrs. Bector’s Foods in bringing these incredible stories of supermoms to life.