REDEFINING THE WORD FASHION

The three-day Jaipur Couture Show, presented by First India and Bharat24- Vision of New India organised at The Palace on Ajmer Highway from March 13 to March 15.

Jagdeesh Chandra graced the occasion as the chief guest and appreciated the designer, Seema Patel for her magical collection. Designer Seema Patel took everyone on a ride to the glittery world with evening cocktail colours white infused with metallic silver vibes. While describing her gorgeous ‘ASWI’ collection, the talented designer said, “We’ve been moving away from the very traditional look of bridesmaids wearing identical dresses, with matching hairstyles, makeup, shoes, and accessories. This is a collection for bridesmaids, and all of the pieces can be worn again, I believe wellmade, lovingly crafted clothes are made to be worn and loved for many, many years. My long-term vision includes making an even bigger impact and I will put my all into that, I am grateful to Gaurav Gaur for the great opportunity.”

Seema Patel, a prominent and one of the highly acknowledged names in the fashion design sector of Surat and Navsari, has established the fashion label SIMS Studio in Surat. Seema is an ace fashion designer known for its fine silhouettes and the relatability of the brand with its clients. Her designs have an Indian touch with a western twist which is inculcated beautifully in her creations. SIMS studio has a premium and exclusive range of outfits to offer to all age groups. She has showcased the collection ‘ASWI’ at the Jaipur Couture Show Season -11.

This collection has been specifically created considering the trendy and culturally connected new generation. The collection has been designed with youthful vibrant colours and modern silhouettes. Various who’s who of the city including Supermodels, Elite Miss Rajasthan Winners, Models and Influencers were present during the electrifying fashion show.