Bags:The First Affair

A bag is a common tool in the form of a non-rigid container. The use of bags predates recorded history, with the earliest bags being no more than lengths of animal skin, cotton or woven plant fibres, folded up at the edges and secured in that shape with strings of the same material. In the modern world, bags are ubiquitous, with many people routinely carrying a wide variety of them in the form of cloth or leather briefcases, handbags and backpacks. Bags made from more disposable materials such as paper or plastic are being used for shopping and to carry home groceries. Women prefer these handbags due to their high-end idiosyncrasy. These bags are differentiated on the basis of their inherited craftsmanship. The goodwill of these brands across the globe is another factor that influences the purchase of these handbags. Distinctive designs and styles are an added factor that positively influences the behaviour of the customer towards the purchase of luxury handbags.

The impact of celebrities endorsing these luxury handbags has increased since 2001. Women aged between 17-30 years are majorly influenced by celebrities endorsing luxury handbags. Besides, women aged 54 years and above are hardly influenced by these endorsements. The research was conducted to identify the various factors influencing the inclination of women customers towards luxury handbags. As per the recent trends, it was noted that the demand for luxury handbags has increased because of their highend idiosyncrasy. The demand has also increased because the goodwill of these brands across the globe is another factor that influences the purchase of these handbags. A woman’s purse defines her existence and personality. What she carries, the style of the bag, the brand of the bag and the contents inside define the owner. One look into a purse can reveal whether or not the woman is organised, prepared, structured and a non-conformist and can even give some insight into what type of job she has.