Shining India

Asian cultures were showcased on ramp by global designers at the second season of ‘Asia Lifestyle Week Winter Festive’19’

The second season of ‘Asia Lifestyle Week’ (ALW) showcased some of the luxurious and rich Asian cultures on-ramp. ‘ALW Winter Festive’19’ was organised at New Delhi on December 2, in collaboration with an array of high profile global designers and models. Designer labels like ‘Felix Bendish’ from Mumbai, ‘Saaj’ by Ankita, ‘Allie Sharma’, and ‘Mayuri Raghuvansi Couture’ were some of the fashion labels that participated in ‘ALW W/F’19’. The event also gave a platform to the young students of ‘Khazani Women’s Vocational Institute’ to showcase their imagination on-ramp through their unique designs. Also, for the first time, ‘Asia Lifestyle Week’ introduced children-models who walked the ramp with world-class kids fashion designs by the participating designers. Talking about the event, Sanu Srivastava and Manisha Zais, founders of ‘Asia Lifestyle Week’ said, “ We wanted to create a dynamic platform for the top and aspiring designers across Asia, and we think we have achieved what we aimed at. Our second season brought not only variations and versatility through our designers, but also presented some of the hidden talents of our country.”

Rajasthan based Show Director Abhimanyu Singh Tomar, who directed ‘ALW W/F’19’ said, “With our second edition, we also wanted to promote Made-In-India campaign of our honourable PM Modi, by bringing designers who have incorporated India’s traditional fabrics, such as Mangalagiri fabric in their collections, giving a glimpse of the rich Indian heritage”.

The attendees witnessed a detailed vintage fashion, blended with a contemporary twist, the ethnic taste of traditionalism, beautiful and glamorous sense of style, with an empowering approach, and avant-garde designs of clothes and accessories donned by scintillating models. Apart from this, Rajasthan based official ALW models from Style Skool, Sangeeta Gharu, Gunjan Hada, Zara Sheikh, Gehna Arora, Afzal Khan, Nakul Solanki, Shubham Malhotra, and Aman Chandna among others, put the ramp on fire with state of art designer labels. Fashion Photographer Jiten Agarwal, who is also Rajasthan based, covered the magic of the fashion week with his lens.