In an effort to promote road safety, Nexus Malls has joined with Maharashtra Road Safety Cell & WERIDE to launch a nationwide campaign geared towards bringing down road accidents and fatalities.
During this safety drive, a group of riders will travel across the states of Gujarat, Maharashtra, Rajasthan, Uttar Pradesh, Madhya Pradesh, and New Delhi with the aim of making riders in the country aware of the need to pay heed to traffic rules and regulations.
Elaborating further, Akashdeep Singh Noul, Ahmedabad One Mall Centre Director said, “Initiatives like these will help communicate the message on the need to stay alert while riding. Not just Ahmedabad One Mall, other malls in our portfolio are also going to play host to these riders who are on this nationwide campaign.”
The bikers, along with local riders, will participate in road safety rallies in Pune, Mumbai, Ahmedabad, Jaipur, Indore, and New Delhi.
The campaign was flagged off by inspector general of police R K Jadeja from Baap No Bagicho, Thaltej.